The Reference Bank · Capers Ventures
Every prompt, template, playbook, and system snapshot we actually run — to grow Capers Ventures and to run our clients' businesses. Not a content upgrade you trade your email for. The working files. Take what you need.
The question set we run to scope a high-ticket engagement — pulls the offer out of the prospect's own words.
Turns a vague service into a named, priced, structured offer with a clear promise and proof path.
Generates page and email copy in your voice — once you've loaded the voice (see the playbook shelf).
Run it against your current funnel. Returns the three leaks costing you the most pipeline, ranked.
The wider companion to the lead-gen audit — scores your whole marketing system, not just the funnel.
The text and call scripts we use to recover a lead that's gone quiet. Operator-to-operator, no fluff.
A starter set of prompts for a service business owner who hasn't built a prompt library yet.
Everything that has to be true before a paid campaign goes live. We don't launch without it.
The walkthrough we run on a site to find why visitors aren't converting into booked calls.
A quarter of content structure — pillars, cadence, repurpose paths — ready to drop your topics into.
The first five automations worth building for a one-person service business, in priority order.
A 60-point operator's checklist for showing up in local search. The version you can run yourself on a Saturday afternoon.
Three competitors, one page each, synthesis at the bottom. Reconnaissance, not voyeurism.
Per-client tokens, exit-portability, no agency lock-in. How a client keeps what they paid for, even if they leave.
How to make a content engine sound like you — not like AI. The step we got wrong for months.
The plain-language guide to what AI automation actually does for a small service business — and what it doesn't.
The "what do I do first" dashboard we run every morning. Reads your real systems, ranks the work, picks for you.
Lead form → instant quoted estimate → contract — the system that turns an inbound lead into a signed deal without you touching it.
DIY / Hybrid / Agency tier breakdowns — what the work actually costs. Plus the public CPC data, by vertical, so the budget math has a real floor.
Where this leads
The Long Game has a free track that teaches the thinking behind these files — how to prioritize like an operator, how to build the systems, not just copy them. And when you want the system built for you, start with the audit.