A 15-point audit framework — CTA, form friction, trust signals, mobile UX, page speed, headline clarity. Built for operators whose site gets visitors but not appointments. Free.
If you can rank a site in a structured way, you can fix it in a structured way. The checklist is the same one used on real operator sites — the kind that get traffic and lose it to a form they didn't realize was friction.
Each point answers a single yes/no. No vague "improve UX." Concrete, scoreable, fixable.
CTA placement and clarity, form friction, mobile UX, page speed, trust signals, headline clarity. The six leaks that account for most of the loss on most service-business sites.
How to rate each section and calculate a single lead-readiness score. You see exactly where you stand before you touch a thing.
Real fixes on real pages — what was wrong, what changed, what moved. Pattern recognition you keep.
The handful of edits that usually move the needle inside a week. Most operators can knock these out without a developer.
Sequenced by impact. What to fix first, what to fix later, what to ignore. So you actually act on the audit instead of filing it.
The cheap (or free) tools used for testing speed, mobile rendering, and conversion behavior. No SaaS lock-in.
The audit treats a specific problem. Make sure it matches yours.
If analytics looks healthy and inbound doesn't, the leak is on the page, not in the channel. The audit finds it.
Not vibes. Not 'try these 12 things.' A repeatable framework you can rerun every quarter and watch the score move.
The audit gives you the brief. Hand it to a designer or developer and the scope is unambiguous — they fix what's flagged, not what they feel like fixing.
You don't have a website yet, or your traffic is zero. That's a different problem (a content / channel problem). Start there first.
Most service-business sites do not have a traffic problem. They have a conversion problem the operator can't see because they wrote the site themselves.
Run the 15-point check and you'll surface a list. Some items are five-minute fixes. Some are a weekend rebuild. The $27 Audit is a second pair of eyes on which of those items will pay back first for your specific business — so you don't spend a Saturday on the wrong fix.
Free checklist → $27 Audit → next. No funnel pressure. The checklist stands alone. The Audit is there if you want sequencing advice rooted in what you actually sell.
See the $27 Audit