Capers Ventures
Lead Magnet Free Download
Follow-Up Scripts · Free

The leads aren't dead. The follow-up is.

Ten-plus copy-paste scripts — text, email, phone — for every lead scenario: fresh inquiry, no-show, old lead reactivation, objection handling. Built for service businesses that get leads and lose them in the first 72 hours.

One email. Scripts attached. No drip pressure.

I
Chapter 01 · What's Inside

Real scripts. Written by humans, used in production.

Not AI slop. Not corporate template-speak. The phrasing that actually re-engages a cold lead and gets the call booked.

i.

10+ scripts organized by channel

Text, email, phone. Each script labeled with the scenario, the timing, and the why behind the phrasing.

ii.

Scripts for every realistic lead scenario

Fresh inquiry. No-show. Old lead reactivation. Objection handling. "Hey [name] — got your inquiry yesterday. Wanted to follow up so it doesn't get lost. Quickest path is a 10-minute call — does Thursday at 2 work, or is there a better time?" That kind of plain, working language.

iii.

Copy-paste ready

Use word-for-word or swap your offer in. The structure is what matters; the words can be yours.

iv.

Timing guide — Day 1, Day 3, Day 7, Day 14, Day 30

Not just what to say. When to say it. Most operators give up at Day 3 — when the real conversions usually come on Day 7 and beyond.

v.

Email subject lines that get opened

The seven subject patterns that beat "Following up" by a wide margin. With swaps for industry context.

vi.

Phone scripts that build authority instead of begging

The difference between "Hey just checking in" and "Hey, I had a quick thought about your project — got two minutes?" is the whole call.

vii.

Bonus — automation tips for setting these up once

Run the scripts on autopilot in GHL, HubSpot, or whatever's running your CRM. So the follow-up doesn't depend on you remembering.

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Chapter 02 · Who It's For

For the operator watching real leads go cold.

The scripts solve a specific problem. Make sure it's yours.

i.

You're getting leads but not closing enough of them

If the top of the funnel is fine but the middle leaks, this is a follow-up problem, not a marketing problem. The scripts treat the actual disease.

ii.

You want consistency across whoever does outreach

Solo operator one week, VA the next, sales hire next quarter — the scripts mean the message stays the same regardless of who's sending it.

iii.

You'll actually use them

Saving scripts isn't using scripts. The format is built to drop straight into your CRM, phone, or email client — so the path from download to use is short.

iv.

Not for you if

You don't have leads coming in yet, or your problem is "people don't know we exist." That's a top-of-funnel issue — start with the content calendar or the ad checklist instead.

Most "lost" leads aren't lost. They're sitting in someone's inbox waiting for the second message that never came.

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Chapter 03 · How This Fits The Bigger Picture

The scripts close the gap. The Audit closes the leak.

Running the scripts will tell you something: which channel converts, where leads actually drop, what objections keep coming up. The scripts give you a working follow-up cadence. The Audit tells you which leak in the rest of the funnel to fix next.

Next step · Optional

Once you've used the scripts, the $27 Audit shows you which of the gaps it surfaces actually matter for your business.

Free scripts → $27 Audit → next. No funnel pressure. The scripts stand alone. The Audit is there when you have real follow-up data and want a second pair of eyes on what to optimize first.

See the $27 Audit