Launch ads in
3 days. Tracked.

Before a single dollar of spend. This is the day that decides whether the next two matter.

• Lock the offer. One clear thing, one clear reason to act now — not "we do everything."
• Define the audience. Who exactly: geography, the job they need done, the trigger that makes them search.
• Write the ICP in one line. Their pain, their buying trigger, the objection you have to beat.
• Build the destination. A landing page or lead form that loads fast and asks for the minimum.
• Install the pixel. Pixel on the page, conversion event on the lead/booking — verified firing before launch.

The ad is the part people see — but it only works because Day 1 told it who to talk to.

• Hook first. The first three seconds earn the rest. Lead with the problem they feel, not your name.
• One angle per ad. Test angles, don't cram them. Tag each creative so you know what's being tested.
• Make 3+ variations. You can't pick the winner — the audience does. Give them options to choose from.
• Match the message to the page. The promise in the ad is the headline on the landing page. No bait-and-switch.
• Polish, then ship. Captions, clean cut, a clear call to action. Done beats perfect — you'll iterate from data.

Assemble it, point it at the right people, start small, and read what comes back.

• Configure targeting. Audience, geography, interests — matched to the Day 1 ICP, not the default.
• Set a soft-launch budget. ~$30–$100/day to let the platform learn before you scale.
• Link the conversion. Campaign objective tied to your lead form / booking event, not just traffic.
• Test before full spend. Run a small validation pass on targeting and messaging first.
• Launch — then watch. CTR above ~1.5% cold, lowest cost-per-lead wins. Scale the winner, kill the rest.