This is the Start Of Something Special

The trouble about being self aware enough to set big, hairy audacious goals is the sudden and all encompassing weight of knowing I have work to do to get there. Perhaps the worst part- surviving the enhanced pain and waves of guilt that come with knowing that I may not be living up to my own expectations. It’s a terrible feeling that I don’t wish on my worst enemy. Being kin with Sissiphus is not the joy of my life I imagined when I decided to dive into this journey, but I find joy in doing difficult things- as I imagine all good men do.

My goal is to lead a thriving community where I help people reach their own goals through self reflection, accountability, and daily consistent action.

I catch myself fantasizing about gushing my heart into an autobiography, telling dozens of tales about the world between my ears that made me who I am. I dream of sharing the hundreds of pains that stripped down my ego, and the joys that built the wall of confidence and competence leading  me to THIS moment, where I sit in the shade of yet another cafe (though this one is particularly memorable), where I finally get serious about becoming who I want to be. I dream of the men and women who see themselves clearly, perhaps for the first time, thanks to my diligent support, guidance and never wavering ability to hold the line.

The goal is clear, and so now we set the rules. I’ve resolved to build a few habits and follow a few rules to get there..

1. Dedicate the first 4 hours of my day will to marketing my product via the “The Rule of 100”
   1. Spend 100 minutes creating content about my product and publishing
   2. Reach out to 100 prospects (Using either one-to-few or one-to-many methods
   3. Spend 100 minutes developing Ads to reach my Avatar 
2. Commit to marketing 1 Product to 1 Avatar on 1 Platform until 100k monthly recurring revenue.

 I whittled these rules down from a list of 6, catching myself drifting upwards from there, as usual  seeking clarity and understanding from you, dear reader. I realized that the more I added, the more room there was for friction, interpretation and delay in action.

If it wasn’t clear, I hope you will join me and follow my lead.

If you’ve ever wanted to make something.This is the place you want to be, because I’ll be doing it from scratch. Live and in public.

Why? Simple: I want to find out if the collection of skills I’ve learned and compounded over the last 34 years add up to something valuable that people feel stupid saying no to.

See you on the other side of 2026!